Foundation Fighting Blindness Launches New Website to Raise Funds to Research Cures for Retinal Diseases
August 30, 2016
The Foundation Fighting Blindness has launched a new campaign centered around a new website – HowEyeSeeIt – to increase awareness of retinal diseases, and raise funds for researching cures.
One component of the campaign encourages website visitors to take the “blindfold challenge,” which entails filming a short video of someone performing a common daily task while blindfolded and sharing it on social media channels with the hashtag #HowEyeSeeIt.
The website already includes videos of celebrities whose vision has been diminished by retinal disease paired with blindfolded celebrities with normal eyesight undertaking daily activities to demonstrate the difficulties of living with vision impairment or loss.
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