False Eye Health Claims on Children’s Vitamins Relating to Omega-3 Content Leads to Settlement

December 17, 2010

Vitamin retailer NBTY recently announced it will pay out 2.1 million dollars to consumers after FTC challenged the company’s eye health claims on children’s vitamins based on  the alleged quantity of DHA (an omega-3 fatty acid) in the products.  The children’s vitamins,  marketed by NatureSmart LLC and Rexall Sundown, included Disney characters such as Winnie the Pooh, Cinderella and Nemo.

The FTC wrote in its settlement, “Product packaging and print ads promoting the vitamins had bold graphics highlighting that the products contained DHA, but in reality the products allegedly had only a trace amount of DHA.”

Packaging copy discussed the benefits of 100 milligrams of DHA for eye health, while the product contained only 100 micrograms.

Click here to read more.

Click here to see packaging of Disney Princess Complete Multivitamin

Sources of DHA for children at appropriate levels include Spectrum Children’s DHA or Nordic Naturals Children’s DHA.

Risa Schulman, PhD
Expert, Healthy Food and Dietary Supplement Development




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