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	<title>Breaking News Related to Macular Degeneration, Cataract, Glaucoma, Corneal Disease and Other Eye Conditions &#187; Books</title>
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		<title>Merck Manual Now Available for iPhone</title>
		<link>http://eyedocnews.com/001593-merck-manual-now-available-for-iphone/</link>
		<comments>http://eyedocnews.com/001593-merck-manual-now-available-for-iphone/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 21:26:34 +0000</pubDate>
		<dc:creator>Dr. Ari Weitzner</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Products]]></category>

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		<description><![CDATA[The MedGadget blog reports that the Merck Manual is now available for your iPhone. Searchable and navigable, the iPhone version of the world&#8217;s most widely used medical reference includes regular updates to provide the latest in authoritative medical information. For further details, click here.]]></description>
			<content:encoded><![CDATA[<p>The MedGadget blog reports that the <a href="http://www.medgadget.com/archives/2009/07/merck_manual_now_available_on_iphone.html" target="_blank">Merck Manual is now available for your iPhone</a>. Searchable and navigable, the iPhone version of the world&#8217;s most widely used medical reference includes regular updates to provide the latest in authoritative medical information. For further details, <a href="https://www.unboundmedicine.com/ubstore/ub/merck_manual_mobile_web" target="_blank">click here</a>.</p>]]></content:encoded>
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		<title>The Dispensing Ophthalmologist from the American Academy of Ophthalmology</title>
		<link>http://eyedocnews.com/00276-the-dispensing-ophthalmologist-from-the-american-academy-of-ophthalmology/</link>
		<comments>http://eyedocnews.com/00276-the-dispensing-ophthalmologist-from-the-american-academy-of-ophthalmology/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 01:35:09 +0000</pubDate>
		<dc:creator>Dr. Ari Weitzner</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Practice Tips]]></category>
		<category><![CDATA[optical dispensary]]></category>

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		<description><![CDATA[New from the AAO is The Dispensing Ophthalmologist, which aims to serve as a single, comprehensive resource that addresses the practical aspects of opening an optical dispensary and operating it at peak profitability. Published in 2008 by the American Academy of Ophthalmic Executives, the book shows readers how to: Create a business plan Design and select [...]]]></description>
			<content:encoded><![CDATA[<p>New from the AAO is <em>The Dispensing Ophthalmologist, </em>which aims to serve as a single, comprehensive resource that addresses the practical aspects of opening an optical dispensary and operating it at peak profitability.</p>
<p>Published in 2008 by the <em>American Academy of Ophthalmic Executives</em>, the book shows readers how to:</p>
<ul>
<li>Create a business plan</li>
<li>Design and select products</li>
<li>Manage the dispensary</li>
<li>Market and measure performance</li>
</ul>
<p>AAO recommends the book both for its value to those opening a dispensary and for its insight into keeping an existing dispensary maximally profitable.</p>
<p>We invite comments below from readers who have purchased and read the book.</p>
<p>The cost is $99 for AAO members and $135 for non-members.</p>
<p><a href="https://secure3.aao.org/store/common/index.cfm?mode=kilwwvgz&amp;subsystem=ORD&amp;primary_id=012179" target="_blank">Learn more and buy</a></p>]]></content:encoded>
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