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New Campaign to Build Consumer Awareness of Visian ICL as a Vision Correction Alternative to LASIK

Posted By Dr. Ari Weitzner On July 3, 2012 @ 5:15 am In Industry News,LASIK,New Technologies,Refractive | Comments Disabled

We’ve blogged before [1] about the effectiveness of the Visian ICL from STAAR Surgical Company (Nasdaq: STAA).

STAAR yesterday announced the launch of new global consumer awareness initiatives for the Visian® ICL product line. The initiatives include a redesigned consumer-friendly web site, increased support for practices and distributors for their own Visian ICL awareness campaigns and added consumer marketing in Asia.

Visian ICL is a vision correction alternative to LASIK involving surgical implantation of a “Collamer” lens. Collamer is a technologically advanced lens material made from collagen that is exclusive to STAAR Surgical. Because of the collagen base in Collamer, it is 100% compatible with the body’s natural chemistry. Other advantages of Collamer are its anti-reflectivity and UV protection. The new campaign is intended to educate consumers about these and other benefits of Visian ICL.

Click here [2] to visit the new Visian ICL website.


Article printed from Breaking News Related to Macular Degeneration, Cataract, Glaucoma, Corneal Disease and Other Eye Conditions: http://eyedocnews.com

URL to article: http://eyedocnews.com/006705-new-campaign-to-build-consumer-awareness-of-visian-icl-as-a-vision-correction-alternative-to-lasik/

URLs in this post:

[1] before: http://eyedocnews.com/005126-visian-toric-icl-beats-prk/

[2] Click here: http://www.visianinfo.com

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