New from the AAO is The Dispensing Ophthalmologist, which aims to serve as a single, comprehensive resource that addresses the practical aspects of opening an optical dispensary and operating it at peak profitability.

Published in 2008 by the American Academy of Ophthalmic Executives, the book shows readers how to:

• Create a business plan
• Design and select products
• Manage the dispensary
• Market and measure performance

AAO recommends the book both for its value to those opening a dispensary and for its insight into keeping an existing dispensary maximally profitable.

We invite comments below from readers who have purchased and read the book.

The cost is $99 for AAO members and $135 for non-members.

Learn more and buy ^[1]